NEW YORK, Sept. 5 -- Through the help of Desi Hits!
(http://www.desihits.com) the Pussycat Dolls are highlighting the growing Desi
phenomenon tonight at Fashion Rocks 2008 by strutting on the red carpet in
Indian sarees designed by Rocky S, a fashion designer wHO has carven a
niche in the Indian fashion industry. Desi Hits! enlisted the help of
fashion and retail expert Hitha Prabhakar to style the Pussycat Dolls.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080905/NYF072-b )
"Fashion Week in New York is the double-dyed place to showcase Desi
culture," says Rocky S. "By wearing traditional Indian dresses, the
Pussycat Dolls are supporting Desi civilisation in front of all the vivid
lights at Fashion Rocks and reiterating once over again that Hollywood is going
Bollywood."
"Desi pop culture is quickly comme il faut an international phenomenon.
Through our site Desi Hits! we are delivering key selective information about how
Eastern music, manner and amusement are fusing with Western
audiences," states Anjula Acharia-Bath, CEO of Desi Hits!, wHO along with
her hubby, Ranj Bath, have made this all possible.
Rocky S has made quite a name for himself in fashion in India. His
ingeniously created designs were not only creatively applauded, but besides
changed the trend in the diligence. He brought an years of revitalisation and this
time, the revival was making Desi clothing fashionable and a "must-have."
After making a niche in the industry as well as a successful venture into
the retailing forum, he launched his brand 'Rocky S'.
Fashion Rocks, the annual New York Fashion Week concert at Radio City
Music Hall, will be hosted by Denis Leary this yr and includes
performances from the Pussycat Dolls, Beyonce, Chris Brown, Mariah Carey,
Chris Cornell, Duffy, Fergie, Kid Rock, Lil Wayne, One Republic, the Black
Eyed Peas, Rihanna, Timbaland, Justin Timberlake, Keith Urban and Solange.
About Desi Hits!
Redefining Desi to reflect the diversity of today's coolest and
trend-setting global South Asians. Desi Hits! is the maker and hub for
fusion east/west amusement distributed through a spherical multiplatform
network including the wildly addictive http://www.desihits.com. The internet site
features original streaming audio/video shows, editorial, artist profiles
and sole celebrity interviews, music/movie reviews all accessible
anytime, anyplace, on the go. DesiHits.com is also home to the first
official Desi iTunes euphony storefront, here you john discover both
east/west, new and established artists in a one stop shop for all your
music needs! The multiplatform media company caters to a cosmopolitan
residential area that craves fresh, bi-cultural content from Los Angeles, London,
Bollywood and beyond. Founded in January 2006 with headquarters in New York
and London, Desi Hits! is dedicated to creating and encouraging exciting,
edgy content and has already gained a global following. Has Desi HIT you
in time? Love it, live it @ http://www.desihits.com.
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